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About

about 104578

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titolo_azienda:
.WHO WE ARE
descrizione_azienda:
VIC MATIĒ IS A COMPANY AND A FAMILY WITH A HISTORY MADE OF A PASSION FOR FASHION, DESIGN, RESEARCH, EXPERIMENTATION AND CONTEMPORARY GLAMOUR

VIC MATIĒ IS MADE IN ITALY: RESPECT FOR THE TERRITORY AND THE ENVIRONMENT, TOP QUALITY RAW MATERIALS, CRAFTSMANSHIP EXPERIENCE TRANSFORMED INTO AN INDUSTRIAL PROCESS, CREATIVITY, FASHION

.OUR HISTORY

1972_ THE COMPANY SPECIALIZED IN THE PRODUCTION OF RUBBER SHOES DESIGNED SPECIFICALLY FOR SAFETY AT WORK WAS FOUNDED IN ARCEVIA, IN THE MARCHE REGION, FAMOUS FOR ITS EXCELLENCE IN FOOTWEAR PRODUCTION

1973_ THE COMPANY EXTENDS ITS BUSINESS TO THE PRODUCTION OF FASHION FOOTWEAR

1987_ VIC MATIĒ IS ESTABLISHED, THE COMPANY'S FIRST BRAND DEDICATED TO WOMEN'S FOOTWEAR, COMBINING TRADITIONAL CRAFTSMANSHIP, RUBBER MANUFACTURING EXPERTISE, DESIGN AND FASHION CREATIVITY

2018_ THE COMPANY EXTENDS THE VIC MATIĒ BUSINESS TO BAGS AND ACCESSORIES

2019_ THANKS TO FORTY YEARS OF EXPERIENCE IN THE PRODUCTION OF FOOTWEAR FOR MEN AND WOMEN, THE COMPANY EXTENDS THE VIC MATIĒ COLLECTION WITH MEN'S FOOTWEAR

2020_ THE COMPANY STARTS A DIGITALIZATION PROCESS TRANSFORMING THE BRAND DISTRIBUTION NETWORK INTO A SINGLE GLOBAL STORE AT THE SERVICE OF INTERNATIONAL CUSTOMERS
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titolo_brand:
.THE COLLECTION
descrizione_brand:
THE VIC MATIĒ COLLECTION BRIDGES THE GAP BETWEEN CONTEMPORARY AND LUXURY.

IDENTIFIABLE, WITH A DIRECT AND AUTHENTIC APPROACH, IT ADAPTS TO A CONTEMPORARY WARDROBE OF WHICH IT EMBRACES THE MULTIPLE EXPRESSIONS OF STYLE. 

EXPERIMENTATION IN DESIGN AND MATERIALS, RESEARCH AND CREATIVITY ARE POSSIBLE THANKS TO THE COMPANY'S EXPERIENCE ACQUIRED WITH 40 YEARS OF HIGH-QUALITY PRODUCTION DEEPLY ROOTED INTO THE CULTURE OF MADE IN ITALY

•       WOMAN

THE AESTHETICS OF THE VIC MATIĒ WOMEN'S COLLECTION REVOLVES AROUND BREAKING DOWN CLICHÉS THAT DEFINE FEMININE AND MASCULINE, ELEGANCE AND SPORTINESS, IT STEMS FROM THE STYLES OF MUSIC AND ART AVANT-GARDE AND FROM THE EXPRESSIONS OF CREATIVE INDEPENDENCE.

DESIGN IS DEFINED BY THE OBSERVATION OF NATURAL, URBAN, AND INDUSTRIAL ELEMENTS DEFINING EVERYDAY LIFE.
THE RESULT IS A BOLD, DYNAMIC STYLE WITH A CLEAR FASHION ATTITUDE.

A CONTEMPORARY, FEMININE, GLAMOROUS, AND SENSUAL COLLECTION THAT IS ALSO AGGRESSIVE, URBAN AND SPORTY

•       MAN

UNCONVENTIONAL, INTERNATIONAL AND CONTEMPORARY, THE VIC MATIĒ MAN REPRESENTS AN IDEA OF EVOLVED MASCULINITY AND RESOLVED VANITY, A BOLD STYLE THAT GOES BEYOND TRADITIONAL CANONS.

THE APPROACH INSPIRED BY GENDER FLUID GIVES LIFE TO MODELS IN WHICH MASCULINE AND FEMININE BLEND BECOMING A SINGLE REPRESENTATION

•       ACCESSORIES

THE STYLISTIC HALLMARK OF THE VIC MATIĒ COLLECTION DEDICATED TO ACCESSORIES, DESIGNED BY VALENTINA CURZI, LIES IN THE BALANCE BETWEEN AESTHETICS, HERITAGE AND MULTI-FUNCTIONALITY, PLACED BESIDE THE OBSERVATION OF THE DAILY ACTIVITIES OF THE CITIZENS OF THE WORLD.

OPENLY FEMININE MODELS ALTERNATE IN THE COLLECTION WITH THOSE THAT ARE TRANSVERSAL IN GENDER AND STYLE
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.THE CREATIVE DIRECTOR
descrizione_designer:
SILVIA CURZI JOINED THE VIC MATIĒ TEAM AT A VERY YOUNG AGE, IN 2002. SHE HAS BEEN THE CREATIVE DIRECTOR AND BRAND GENERAL MANAGER SINCE 2016.

HER CREATIVE VISION IS SHAPED BY HER STUDIES IN HUMANITIES AND SOCIOLOGY AND BY WHAT SHE LEARNED ON THE COMPANY DYNAMICS AND PRODUCTION PROCESSES ON THE SPOT, ALONGSIDE HER FATHER AND FOUNDER OF THE COMPANY RENATO CURZI.

A VISION THAT TRANSLATES INTO THE IDEA THAT ONLY THE REINTERPRETATION OF THE PAST COMBINED WITH THE IMAGINATION OF FUTURE DESIRES CAN LEAD TO THE CREATION OF OBJECTS INTENDED TO DEFINE CURRENT TIMES
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