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- The narrative references used by Vic Matié are linked to an aesthetic that puts high and low together; typical of the 90’s when the brand had its start. Music and art films are the materials chosen by Vic Matié to tell the story of its collections. Many different stories, but with a common thread, one following the other like tracks on an album and scenes in a film. The main character is the female world, strong, lightweight, changeable, dark and narrated in all its facets and modernity.